About Us

What started as simple conversations between Bella and me when she was just six years old on our way to the park, the ice cream shop, or the movies planted the seed for what would one day become a brand. Back then, we didn’t have a name, but we had countless ideas and a vision that kept growing. Those early car ride conversations have grown into a global lifestyle brand for the whole family.

Our community around the world is making a positive impact every single day by living the Palestinian Hustle way of life: spread love, help others & always hustle.

This is more than a brand it’s a movement. Where style is resistance & fashion is the statement. Together, we’ve built a global family rooted in love, acceptance, resilience, and purpose. We are forever grateful for every member of this community, and we will continue working side by side to create the change this world needs.